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Dome systems
Dome is a startup agentic AI company. I am working directly with founders building the core identity system that defines how the platform looks, feels, and communicates. From the visual architecture to the product‑driven design language, I shaped the brand’s earliest frameworks so it could scale confidently into an AI‑powered future.
Branding
The initial challenge was to create a brand look that was modular and could be easily scaled and adapted by AI. This included typography choices that communicate stability, a minimal color system that scales across product surfaces, and a layout language inspired by Anthropic’s balance of whitespace and density. Every decision was made to support the product’s mission to create an AI infrastructure brand that feels both approachable to developers and credible to enterprise teams. There are no trend-driven aesthetics here, just playful and thoughtful decisions that can stand the test of time and growth.
The updated logo preserves the original concept which is the dome form and the foundational block but refines it to a cleaner, more contemporary mark.
The primary colors were chosen to tie to the founders countries of origin. Because of this, secondary and web were chosen to add brightness so that web and marketing materials don't feel too governmental. Blue is the structural base that feels aligned with an enterprise-ready AI company, red is the strategic highlight, and yellow adds a pop of brightness that signals trust and confidence.
Once some foundational brand standards were established, I created a presentation, white paper, and social template so that the founders could start marketing to potential partners. Both the presentation and white paper were created with AI automation using Gamma in mind for quick turnaround.
Web UI
Web
Anchor 1
The website was very bare bones at first. It needed a layout structure that could be used across various pages, an updated logo, color system, icons, and a cohesive brand to latch onto.
The web UI today reflects a modern systems‑driven design approach: restrained color and a layout rhythm that keeps the experience focused and intentional. Inspired by Anthropic’s clarity‑first interfaces, the design emphasizes readability, calm interaction patterns, and a visual language that scales across the entire product ecosystem.
I did not build the website but I provided design choices for the page structure, icons, and UI elements.
Below are some initial UI guidelines provided.
Colors were adjusted along the way as needed.
The dome is a prominent symbol in the brand system so I wanted the icons to be structured around it as well. They are purposefully abstract and full of personality to bring an element of delight to an otherwise very simple website.
Icons
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