HashiConf
& HashiDays
What are they?
Twice a year HashiCorp hosts two conferences, HashiConf and HashiDays. HashiConf is HashiCorp's proprietary conference and should feel as such. HashiDays, while still taking the same amount of effort from the events team as HashiConf, is a smaller, more regionalized event.
Both should feel like a moment in time and have the goal of connecting community together. Branding for both should feel visual distinct, yet related, while also tied into corporate branding.
HashiConf & HashiDays 2023
Twice a year HashiCorp hosts two conferences, HashiConf and HashiDays. HashiConf is HashiCorp's proprietary conference and should feel as such. HashiDays, while still taking the same amount of effort from the events team as HashiConf, is a smaller, more regionalized event.
Both should feel like a moment in time and have the goal of connecting community together. Branding for both should feel visual distinct, yet related, while also tied into corporate branding.
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I led design production on signage across both the main conference and our evening social for HashiConf in 2023. I also designed our swag and the virtual platform avatars for both HashiConf and HashiDays.
2023 Branding
The brand for 2023 was all about light and dramatic reveal. To distinguish between the two conferences HashiConf utilizes a dark background and HashiDays a light one.
HashiConf
Social
Swag
Main event signage
I designed the brand templates for this event and led production of all signage materials.
In context photos
Evening social signage
Experience
Virtual platform avatars
HashiDays
Social
Swag
Virtual platform avatars
