HashiConf & HashiDays 2024
Twice a year HashiCorp hosts two conferences, HashiConf and HashiDays. HashiConf is HashiCorp's proprietary conference and should feel as such. HashiDays, while still taking the same amount of effort from the events team as HashiConf, is a smaller, more regionalized event.
Both should feel like a moment in time and have the goal of connecting community together. Branding for both should feel visual distinct, yet related, while also tied into corporate branding.
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As apart of HashiConf 2024 I led design production on signage across the main event and evening social and collaborated on animation design for the evening social. For HashiDays I helped with any production support and designed our evening social branding. Both events I supported in speaker presentation production.
2024 Branding
In 2024 we were leaning into the "better together" narrative. The visual story we landed on as a team painted a narrative of transformation, showcasing the journey from isolation to a colorful dynamic world full of collaboration and products working together to build something amazing.
HashiConf
Swag
Social
Signage
In context photos
Experiential and activations
Escape room activation
In the escape room, attendees form groups and work together to find clues around the room testing their knowledge of HashiCorp products for the chance to win swag.
Cross team collaboration
At our evening social there was an abundance of screens available to do some fun animations. I worked with our motion designer to come up with a storyboard that would work within the context of a bowling alley and they created these whimsical animations for on site.
HashiDays
